The led lights from the base forward. Set on any one of 7 led colors or cycles through all 7 colors. We have two models: push button on and off, water-sensing device. Minimal assembly required Replaceable batteries. Give beer lovers a new way to enjoy their favorite beverage with the branded, light-up look of this tall beer mug. Upgrade their beer drinking experience with a lit rendition of your advertising message! look no further than this multi-color LED glow light-up neon Look 12 oz. beer mug! Ideal for bars, restaurants, nightclubs, weddings and so much more, this handy and dazzling item produces an eye-catching neon effect thanks to the bright LED lights.